PRODUCTION - Yoga Article

Article; 

- Reflects how the digital platform provides the target audience with additional content

- Appropriate to target audience - celebrity from a similar age demographic and mentions experiences that the target audience would be familiar with (e.g. GCSEs and Alevels) - also relevant in terms of helping a lot of problems that face the target audience age demographic (e.g. stress)

- 'Get Involved' - encourages audience participation - links to Jenkins theory of participatory culture

- Instagram tag - reference to social media - multi-media platform presence - reflects the zeitgeist - primary target audience would be particularly tech-savvy -  reflects how Hearst UK have '17 million UK digital unique users' - this large online presence is reflected through my multi-media products because of the strong link with my primary target audience demographic who would be up to date with modern technology 

- Sliding gallery - anchors the text - inspires target audience - helps them visualise

- Font - original typography - adds to the house style of the magazine
- Logo - reinforces the brand identity
- Colour scheme - fits in with the brand identity and house style of the magazine
- Layout - pink boxes - link to the layout and style of the boxes used in the contents page (see below) - creates a strong house style and brand identity across the different platforms