PRODUCTION - First Front Cover Textual Analysis(Orange is the new black)

My first edition front cover is inspired by the hit Netflix TV show, which is extremely popular amongst my target audience of 16-25 year olds, as the main feature focuses on an interview with the newest addition to the show.

LANGUAGE

- Celebrity endorsement - main, single image, close up shot positions celebrity as the main subject - name as central cover line attracts primary target audience and acts as anchorage text

- Pose - intense, scream, pain - unusual body language and facial expression for a front cover - links to the typical codes and conventions associated with the TV show Orange Is The New Black - entices the target audience

- White, black, orange and yellow original typography - unique - masthead - colour scheme is reminiscent of the TV show and the bright colours and contrasting colours attract the fun-loving audience 

- Use of the Orange Is The New Black typography - further emphasises the intertextual reference - similarly the use of the celebrity name 'Kayla-Rose' with the black lines either side reflects the show's logo (see below)

- 'Inside Exclusive' - tag - reinforces the brand name and engages the target audience's interest

- Main cover line - positioned centrally - anchorage text - reinforces intertextuality and celebrity endorsement

- Minimalist image combined with single cover line - reflects the target audience demographic and brand - typically prefer cleaner covers with more space - less overwhelming and easier to read - creates a brand identity in terms of layout

- Inside Arts - brand name - reflects the entertainment genre and how it is a magazine surrounding the arts - further emphasised through the categories on the contents pages and the website - original typography - creates a strong sense of brand identity across the brand's multi-media presence

- Shallow depth of field - hard focus on the model and a soft focus on the background - draws attention to the main subject - entices audience

- 'www.insidearts.com' - link to website - reflects the zeitgeist - primary target audience would be particularly tech-savvy -  reflects how Hearst UK have '17 million UK digital unique users' - this large online presence is reflected through my multi-media products because of the strong link with my primary target audience demographic who would be up to date with modern technology

- Strapline - 'The UK's number one entertainment magazine' - reflects the genre and creates a clear sense of brand identity across the products 

INSTITUTION

- Prices - single issue - £2.50, yearly subscription - £40 (consumers can get a 20% discount with Unidays, a subscription service that provides discounts for my primary target audience) 

- 12 issues a year, plus additional content through the website and social media platforms - provides constant content for the target audience - keeps the audience's attention between the paper magazine releases - reflects how the institution Hearst UK have a focus on 'creating and sustaining a relevant and meaningful relationship with their target audience who thinks, acts and feels in the same way as the writers and editors.'

- Institution - Hearst UK - a brand who 'host a national conversation about fashion, cooking, fitness, TV, work, celebrities and life' - there is a gap in the industry for an entertainment arts magazine targeting a mass market 16-25 fun loving audience demographic.

- Single, close-up image - brand clearly likes to lay things out - organised, professional and aesthetically pleasing

- Brand identity - original typography of masthead - can be found across the multi-media products

AUDIENCE

- Primary target audience - a fun loving 16-25 year old mass market demographic - possibly fans of the show Orange Is The New Black or will have heard of it, because it is iconic in terms of current pop culture, something which the fun-loving audience would be up to date with and the show is aimed at the same target audience age demographic

- Secondary target audience - parents of the primary target audience demographic who may purchase the magazine for their children and fans of Orange Is The New Black and interested in the main cover image and intertextuality 

- Psychographic - predominantly aspirers - young people, layout and design appeal to them, care about image and persona and would seek the status of the celebrity represented on the cover

- VALS category - predominantly experiencers - younger population, first in and out of trends, care about celebrities and entertainment 

- Socio - economic group - mass market - content tailored to attract a mass market audience in terms of interests but also in terms of their socio-economic group - good value for money

- Social media - YouTube, Facebook, Twitter, Instagram, Snapchat and website to reach the target audience and create a strong online presence - also allows the brand to collaborate with other artists, institutions and the primary target audience - encourages audiences to be active and get involved according to Jenkins theory of participatory culture

- Blumler and Katz - because of the genre, it would be common for the audience to consume the magazine as a means of entertainment/escapism according to this theory

REPRESENTATION

- Kayla-Rose - represented as the character from Orange Is The New Black that she will play - body language and facial expression act as further intertextual references to the show and fit with the shows general aesthetic

- Brand - represented as modern and trendy through the intertextual reference to Orange Is The New Black and as fun-loving, like the audience, through the colour scheme composed of bright contrasting colours

- Shot type - angle level with the model - simple, creates direct mode of address

- Single close up image - infers the brand like to clearly lay out their magazines - reflects the brand identity created by Hearst UK 

- Challenging stereotypes of a young female celebrity - not being represented as voyeuristic or sexualised but she is represented as her character from the show

- Celebrity endorsement - represents the brand as modern, up to date with latest trends and contemporary - just like the target audience

INTERTEXTUALITY

- Orange Is The New Black typography - combines the brand identity of the show with that of the Inside Arts brand - similarly the use of the celebrity name 'Kayla-Rose' with the black lines either side reflects the show's logo (see above)

- Colour scheme reflects that of the show title and reflects the aesthetic of the show

- "i refuse to be invisible" - tag - intertextual reference to the show as this is an iconic quote from the show, which was featured on some marketing posters for the show - represents how Kayla-Rose's character is confident and extroverted and demands to be seen