- Font - original typography - adds to the house style of the magazine
- Logo - reinforces the brand identity
- Colour scheme - fits in with the brand identity and house style of the magazine
- Encourages brand loyalty within the audience
- Brand promotion - as this is a new magazine, the brand will want to advertise the editions that they have - this section on the website will be useful for the target audience to get a feel for the house style and understand what the brand is
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