PRODUCTION - Website Adverts

- Hover box - interactive element
- Discount code - provides audience with a code to save money - would attract a mass market - appropriate for target audience age demographic because they will predominantly be students and therefore will not necessarily have a lot of money
- Model - from the same target demographic as my target audience - relateable
- By clicking on the lipstick print button on the advert, the audience will have a light box appear. This 'Easter Egg' provides the audience with an extended discount on products chosen by the models, creating a closer relationship between the celebrities represented and the target audience.