Sunday, 3 November 2019

PRODUCTION - Get Involved - Audience Participation

I want to encourage an active audience, in regards to Jenkins theory of participatory culture, through various call to actions across all of my products and platforms. Therefore, I will have a recurring 'Get Involved' section across my media products.

Contents Pages;
- Competition - links to the main feature - encourages the target audience to get involved and interact with the brand - provides audience with the opportunity to get involved in other opportunities 
      - [OITNB COVER 1]reflects the show Orange Is the New Black, who are very engaged with              their viewers and often promote their audience's fan artwork. 
- [OITNB COVER 1 ]Watercolour photo of model on front cover - creates a level of consistency through the use of the same model
- Social media bar - reflects the zeitgeist primary target audience would be particularly tech-savvy -  reflects how Hearst UK have '17 million UK digital unique users' - this large online presence is reflected through my multi-media products because of the strong link with my primary target audience demographic who would be up to date with modern technology 
- Use of the Orange Is The New Black/Mean Girls typography - further emphasises the intertextual reference
- What's on section - features a great show - links with the entertainment genre of the magazine and how it is arts focused 
- Discount - good value for money - reflects how it is aimed at a mass market audience form all socio-economic groups 
- Link to website - creates a strong cross-platform presence - directs audience to the website where additional content is available


Website Slide Box; (In order - 1,2,3)



- Encouraging audiences to get out and get involved with the arts
- Creates a clear link between the products
- Offers discounted tickets - targets a mass market audience
- Colour scheme - clear sense of brand identity 
- Original typography - adds to the overall house style and brand identity - consistent across all of my products


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