PRODUCTION - Website Mean Girls Content

The first content section for my website was a mean girls inspired slide box, which links to the main feature of the second magazine. This content links the digital to the print, creating a strong cross platform presence, which links to Hearst UK whose 'print and digital brands reach over one in three UK women and one in four UK men every month, and their trusted content engages the target audience wherever they are', which links to the mass market target audience.

Slide Box One;

Slide Box Two;

Slide Box Three;

- Colour scheme - pink - intertextual reference to Mean Girls - in keeping with the brand's style - creates a strong sense of brand identity

- Mise-en-scene - school setting - further reference to the school setting within the film and the musical - predominant setting - high sense of verisimilitude - further reinforced by school skirts

- Body language - represents the girls as a stereotypical clique - judgemental pose - always sticking together

- Tag - "Exclusive" - engages target audience's interest 

- Original typography - creates a strong sense of brand identity across the brand's multi-media presence - intertextual reference to the font used by Mean Girls across the marketing and advertising for the films and musical

- 'meet the plastics' font and the lipstick print symbol is an intertextual reference to the burn book, which is an iconic prop within the film and the musical, a reference which my target audience would recognise (see below)

 

- Category - TV, film and theatre - links to the entertainment genre - makes the website and content easy to navigate 

- Date - October 3rd - intertextual reference to a date famous from the Mean Girls movie - the main character asks the boy that she has a crush on what the date is in the film on October 3rd in a maths lesson

- Quote tag - 'the plastics are back' - intertextual reference - this was used heavily on the marketing and advertising for Mean Girls 2 - therefore target audience would recognise the link and also the tag links with how the main feature is about a reunion