PRODUCTION - Features Section On Website

- Attract target audience - direct their attention to the most recent stories
- Stories appropriate to the target audience - reflects their interests
- Vivacity - new and upcoming band - links to additional content on the 'Music' page - band from same demographic as the target audience - reflects the fun-loving nature of the target audience because the band have fun creating music together and frequently gig - anchorage photo - mise-en-scene festival - something which the fun-loving 16-26 year old mass market audience would be interested in/enjoy going to
- Neale's Yard - hidden spot in London - attract target audience who would arguably like to get out and about - picturesque photo - attract the audience
- 5 new artists to listen to - connects the audience with the brand - reflects how Hearst UK aims to 'host a national conversation' - brand wants to connect with audience - artist shown through anchorage close-up image from the same target audience - relateable and inspirational
- Logo / Original typography - creates a clear brand identity across all platforms
- Colour scheme - adds to the house style of the brand