- Website easy to navigate
- Provides target audience with additional content 24/7
- Colour scheme / original typography - consistent brand identity and house style
- Wide range of articles - reflects the mass target audience demographic
- Pictures and anchorage text - informative but not overwhelming for the target audience
- 'Exclusive' - attracts target audience
- Time codes - reflect how the website provides frequent content
- Short article titles - snappy - easy to read
- Provides audience with a sense of escapism, according to Blumler and Katz Uses and Gratifications theory
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