PRODUCTION - Second Edition Contents Page Update

I decided to update my contents page from the first image to the second image.

The clear change between these two is the section in the upper left hand corner. Originally, i had photos anchoring the stories featured on my contents page. However, feedback from my focus group suggested that i adapt this section to refer to my first edition cover. As this is for a new magazine, it is important that as a brand, I try to focus and tailor my content to maximise sales and therefore profit. This box fits in with the colour scheme of my first issue and the first issue is featured. This makes this section stand out, and could help to entice the audience who maybe didn't see the first copy but would want to because it appeals to them. The first edition is now advertised here as being at a discounted price. This is important in engaging with my target audience demographic because my magazine is aimed at students, because of the 16-25 age demographic, and at a mass market. Therefore, this reduced price may encourage more consumers to purchase my magazine as it may be they could not afford it last month but can afford both this month, with the first at a discounted price.
Similarly, this box now includes another call to my website. This is important because the institution Hearts UK have '17 million UK digital unique users, reaching over 22 million fans and followers through their social media platforms.' Therefore, with this magazine I would want to engage the audience further by directing them to the website where they can find additional content and creating a strong cross-platform presence, like Hearst UK's other magazines. Furthermore, this section now includes a reference to the 'Get Involved' section from the previous edition. (see below) This link in the second edition would enhance the target audiences trust in InsideArts' brand loyalty and they feel connected and engaged with the magazine and its community.