Wednesday, 8 January 2020

PRODUCTION - home page lightbox

From feedback from my focus group and research of other entertainment magazine websites inspired me to adapt the home page of my website. At the top of the page i have a light box (see below for screenshots) containing a meet the editor box and links to my main content sections.


- Logo - reinforces brand identity - new publication so this is important
- White brick wall background - increased sense of house style across media elements
- Polaroid photo - recurring theme across media products - reflective of target audience demographic
- Colour scheme - creates a sense of brand identity - recurring colour palette


- Sensationalist language - attracts the target audience demographic's attention
- White brick wall background - increased sense of house style across media elements
- Photo - anchoring image - links cross media platforms together
- Colour scheme - creates a sense of brand identity - recurring colour palette
- 'Meet the plastics' - further intertextual reference - attracts target audience demographic
- Lipstick print - easter egg - intertextual reference
- Date and category - reflective of industry - reinforces the entertainment genre
- Layout - adds to the house style of the cross media products


- Date and category - reflective of industry - reinforces the entertainment genre
- Layout - adds to the house style of the cross media products
- Sensationalist language - attracts the target audience demographic's attention
- Photos - anchoring image - visually interesting - attracts target audience
- Colour scheme - creates a sense of brand identity - recurring colour palette
- Instagram link - reflective of target audience - they would understand this reference because they would use this social media platform


- Date and category - reflective of industry - reinforces the entertainment genre
- Layout - adds to the house style of the cross media products
- Sensationalist language - attracts the target audience demographic's attention
- Photos - anchoring image - visually interesting - attracts target audience
- Graphics - reflects the entertainment genre and demographic of the audience
- Colour scheme - creates a sense of brand identity - recurring colour palette


- Date and category - reflective of industry - reinforces the entertainment genre
- Layout - adds to the house style of the cross media products
- Sensationalist language - attracts the target audience demographic's attention
- Photos - anchoring image - visually interesting - attracts target audience - artwork style of the images reflects the call to action
- Graphics - reflects the entertainment genre and demographic of the audience
- Colour scheme - creates a sense of brand identity - recurring colour palette
- Call to action - encourages audience's participation - reflects how the publication is trying to expand the new fan base

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