PRODUCTION - @allthingsyoga article update

From my focus group feedback, I realised that my articles on Liberty and @allthingsyoga needed to be more focussed on an element of entertainment in order to fulfill the brief to the highest degree. Therefore, I manipulated my article to be about the new 'Westenders' soap actress Liberty and her role as a yoga instructor and it was this role that made her grow to love yoga.

Old article:

New article:

Feedback from my target audience also suggested that they wanted more photos of liberty alongside the article because they wanted to picture who she was. This prompted me to add some Polaroid style photos of behind the scene action with Liberty and some of her in rehearsals. These photos also help to anchor the entertainment genre of the publication. The call to action at the end of the article also encourages audience participation with the content and the social media links are reflective of my young 16-25 year old target audience, who would be used to using these platforms.