In my second edition in the contents page, I included a link to my first edition in a subscription box.
I changed this from the original 50% off offer of the first edition in order to fit within industry standards. This new offer also fits with the target audience demographic in terms of attracting young mass audiences, a majority of whom will be students and therefore, this would help them financially. It also has another reference to the call of action from the first edition, which helps to further encourage the audience interaction with my magazine and its content. The colour scheme also helps add to the sense of house style created across the first two editions, which is important as this is a new magazine it will help to establish the magazine's style.
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