PRODUCTION - Front cover date and time

My research showed me that entertainment magazines tend to have the date, time and price in a small font on the front cover and therefore, I adapted my front cover to fit industry layouts.

Entertainment Weekly examples:

My products:

PRODUCTION - home page lightbox

From feedback from my focus group and research of other entertainment magazine websites inspired me to adapt the home page of my website. At the top of the page i have a light box (see below for screenshots) containing a meet the editor box and links to my main content sections.

- Logo - reinforces brand identity - new publication so this is important
- White brick wall background - increased sense of house style across media elements
- Polaroid photo - recurring theme across media products - reflective of target audience demographic
- Colour scheme - creates a sense of brand identity - recurring colour palette

- Sensationalist language - attracts the target audience demographic's attention
- White brick wall background - increased sense of house style across media elements
- Photo - anchoring image - links cross media platforms together
- Colour scheme - creates a sense of brand identity - recurring colour palette
- 'Meet the plastics' - further intertextual reference - attracts target audience demographic
- Lipstick print - easter egg - intertextual reference
- Date and category - reflective of industry - reinforces the entertainment genre
- Layout - adds to the house style of the cross media products

- Date and category - reflective of industry - reinforces the entertainment genre
- Layout - adds to the house style of the cross media products
- Sensationalist language - attracts the target audience demographic's attention
- Photos - anchoring image - visually interesting - attracts target audience
- Colour scheme - creates a sense of brand identity - recurring colour palette
- Instagram link - reflective of target audience - they would understand this reference because they would use this social media platform

- Date and category - reflective of industry - reinforces the entertainment genre
- Layout - adds to the house style of the cross media products
- Sensationalist language - attracts the target audience demographic's attention
- Photos - anchoring image - visually interesting - attracts target audience
- Graphics - reflects the entertainment genre and demographic of the audience
- Colour scheme - creates a sense of brand identity - recurring colour palette

- Date and category - reflective of industry - reinforces the entertainment genre
- Layout - adds to the house style of the cross media products
- Sensationalist language - attracts the target audience demographic's attention
- Photos - anchoring image - visually interesting - attracts target audience - artwork style of the images reflects the call to action
- Graphics - reflects the entertainment genre and demographic of the audience
- Colour scheme - creates a sense of brand identity - recurring colour palette
- Call to action - encourages audience's participation - reflects how the publication is trying to expand the new fan base

PRODUCTION - Website masthead

My focus group feedback revealed that my target audience wanted a larger masthead on the website as it would be more effective in creating a clear brand identity and reinforcing the publication and genre.

PRODUCTION - Button bar

From my research, I discovered that entertainment magazine websites often use button bars specific to each section to help with audience navigation and it also helps to anchor the genre of the publication.

Entertainment Weekly website:

Inside Arts website:

TV, film and theatre:

Celebs:

Music:

Get involved:

PRODUCTION - Additional content

When making my website, I decided to put the content from my contents page into the relevant sections on the extra pages of my website, in order to create a website equivalent to that of a fully working website of a published magazine. I decided to incorporate a similar layout from that of Entertainment Weekly's website.

Entertainment Weekly:

Tv, Film and Theatre Content:

Celebs Content:

Get Involved Content:

PRODUCTION - Easter Egg Lightbox

Feedback from my focus group prompted me to update this light-box on my website as now it has an increased focus on audience participation. This is especially important as it is a new publication because it is encouraging growth of the fan base. It also reinforces the call to action on my contents page.

PRODUCTION - @allthingsyoga article update

From my focus group feedback, I realised that my articles on Liberty and @allthingsyoga needed to be more focussed on an element of entertainment in order to fulfill the brief to the highest degree. Therefore, I manipulated my article to be about the new 'Westenders' soap actress Liberty and her role as a yoga instructor and it was this role that made her grow to love yoga.

Old article:

New article:

Feedback from my target audience also suggested that they wanted more photos of liberty alongside the article because they wanted to picture who she was. This prompted me to add some Polaroid style photos of behind the scene action with Liberty and some of her in rehearsals. These photos also help to anchor the entertainment genre of the publication. The call to action at the end of the article also encourages audience participation with the content and the social media links are reflective of my young 16-25 year old target audience, who would be used to using these platforms.