Who are the major players in the entertainment magazine industry?
PEOPLE MAGAZINE
- 70% readers are women
- 16-45 demographic
- Reaches over 12 million unique readers each month online - reflects recent technological developments
- Globalised
- 12 month subscription most popular - strong brand loyalty
ENTERTAINMENT WEEKLY
- Readership - 9,360,000
- 63% of readers are female
- Median age of 45
- Subscription : Newsstand ratio - 99:1 - reflect the development of how audiences consume media products as a result of recent technological developments
US WEEKLY
- Engages nearly 40 million young, high income consumers
- Approximately 80% female readers
- Median age of 38
- Age 25-24 - most common age demographic of readers
TV GUIDE
- Total audience - 10.2 million
- Median age of 53
- Female - 59%
ROLLING STONE
- 61% of readers are male
- Median age - 35
- Circulation - 1,495,000
BACKSTAGE
- 60/40 - female/male
- Average age is 18-35
- Website engages with 2.8 million unique visitors each month
How do companies finance, distribute and exchange their products? How do audiences access them? Consider recent developments in technology
- The money spent when a reader purchases a magazine from a newsstand is generally a really small contribution
- Normally, the primary source for magazine publishing funds is not the sales of the product but the advertising within the magazine
- Magazine companies will work with brands and companies that have a shared target audience with them - further entice their primary target audience and create profit and sales for the advertisers
- Most magazines are still available as hard copy print magazines, however, due to the recent technological development, magazines are having to move online and offer digital versions, as well as the additional content on their websites and social media, in order to attract and sustain a relationship with these new audiences and younger audiences - making the magazines more easily accessible to the target audience
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