TEEN VOGUE TEXTUAL ANALYSIS
LANGUAGE
·
Celebrity
endorsement – main, single image – main subject – name as cover line on right
hand side, to attract primary target audience – anchorage
text
·
Pose – casual – eye contact – direct mode of address, entices primary target audience – relaxed
facial expression, trendy jacket - fashionable
·
Black, white and red original typography – unique - masthead – connotes
professionalism and organisation, black connotes
elegance, red connotes love and
white connotes purity and style.
Contrasting colours attracts audience
·
“Exclusive” – tag – engage the
reader’s interest
·
Main
cover line – Kylie
Jenner – aligned to the left – stands out
·
Puffs – anchor
the mode of
address
·
Minimalistic
image
·
Vogue name – original typography, thin, white letters, connotes
style, brand
identity
·
Shallow
depth of field – hard focus on the
model and a soft
focus on the background - draws the attention to the main subject
·
“Music” – in original typography in
capitals – genre for the special edition
· Lots
of “white space” – easier to read a generally upper class magazine
· Intertextual reference to Beauty and the Beast - target audience would recognise this link
· Intertextual reference to Beauty and the Beast - target audience would recognise this link
INSTITUTION
·
Prices – Single
issue - $3.95, One year - $25, Two years - $45,
·
4 issues a year, a circulation of over 1 million,
launched in 2003.
·
Institution – Conde Nast – “a
premier media company renowned for producing the highest quality content for
the world's most influential audiences.” – represents a diverse range of brands, many similar to teen Vogue, such as Vogue,
Vanity Fair and Glamour.
·
Publisher
– “Teen Vogue is the destination for the next generation of
influencers. We educate, enlighten, and empower young women, arming them with
all they need to lead stylish and informed lives.”
·
Single
image – brand likes
to clearly lay things out – organised, professional and aesthetically pleasing
· Brand identity – original typography
of masthead – can be found across all of their magazines
AUDIENCE
·
Primary
target audience – American and British teenage
girls (16 to 25 years) – admire Kylie/bought some of her products
·
Secondary
target audience – parents of primary target audience, buy for
daughters
·
Psychographic - Aspirers - young people, layout and design appeal to them,
care about image and persona, seek the status Kylie has
·
VALS
category – Experiencers - younger population, first in and out of trends,
care about celebrities and like music
·
Socio
economic group system - C1
– A, middle – upper class – expensive
magazine and Kylie’s products are expensive
·
Social media - YouTube, Facebook, Twitter, Instagram
and website to reach the target audience and
promote
· Blumler and Katz theory –
the target
audience might buy the magazine for a number of reasons – interest
in Kylie Jenner, looking for information, might be looking for a personal
identity – to observe others in the media who they can relate to or whom they
can share personal values with
REPRESENTATION
·
Kylie – casual clothes and natural make-up –
surprising for Kylie – representing her
as down to earth and relatable – pose – relaxed facial
expression
·
Brand
– represented as modern and trendy – use of Kylie and
fashionable jacket.
·
Shot
type – angle level with model – simple, creates mode of
address
·
Single
close up image – infers the brand like
to clearly lay out their magazines - professional
·
Challenging
stereotypes of a young American celebrity - not being represented as
voyeuristic or sexualised, being represented in a relaxed and down to earth atmosphere. Kylie
is from the Socio-Economic Group A - representing
the other side of her
· Celebrity endorsement –
lots of artists names – represents brand
as stylish, contemporary and up to date with latest trends – just like the target audience.
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