It was evident from the feedback i received from my focus group that they felt it would be better to have one font for the 'ARTS' part of the masthead. Following this feedback, I asked my focus group one which was their favourite of the two ARTS fonts, with the majority leaning towards the 'Orange Is The New Black' cover font. However, when I changed my front cover image, the focus group wanted this font to be bolder and stand out more to grab their attention. Therefore, I used a stroke tool to bolden the font and then adapted it for my other cove. I also changed the font across my other products in order to maintain my strong sense of identity.
Orange Is The New Black Front Cover:
Orange Is The New Black Contents:
Mean Girls Front Cover:
Mean Girls Contents:
Website:
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